SM - recap Day 2

Darren is a car dealer who wants to expand his business to resell motorcycles. Which of these is a SMART objective?

• I want to increase sales by reselling cars

• I want to increase $1m of sales by reselling cars from 1 Jan 2025 to 30 Jun 2025

• I want to increase sales by $1m

• I want to increase sales by reselling cars from 1 Jan 2025 to 30 Jun 2025

Elizabeth is setting goals for her social media campaign. Which of these is NOT a social media objective?

• boost brand engagement

• build a community for the business

• manage content types of the followers

• drive traffic to company website

Globally which social media platform has the highest engagement with brands?

• TikTok

• YouTube

• Instagram

• Facebook

Which social media objective aligns with the "Consideration" stage of the consumer journey?

• Drive website traffic

• Increase brand awareness

• Provide customer support

• Generate leads

Evelyn wants to gather some feedback for her new line of handmade jewelry. The best way will be to share her posts on

• Facebook

• Pinterest

• Instagram

• X

Leonard is trying to market Inventory Management softwares to SME bosses. Which social media platform should he use?

• YouTube

• Instagram

• Facebook

• LinkedIn

To engage audience on Tik Tok, it is important to create content that is

• visually attractive

• fun and entertaining

• suitable for the youths

• factual and realistic

Tefal wants to market a new air fryer to the global market. The best place to upload their product demonstration video will be

• YouTube

• Instagram

• Facebook

• TikTok