MOCK TEST DIGITAL MARKETING I

What is digital transformation?

• The adoption of Instagram to increase company visibility.

• The integration of digital technologies into different areas of the company to improve the business model.

• The creation of websites to improve the marketing strategy.

Which of the following characteristics does not difference digital marketing from traditional marketing?

• Real time data

• Personalization

• Generation of value

Inbound marketing aims to

• Create the appropriate, relevant, and attractive content to convert strangers into clients

• Attract customers with invasive techniques

• Make cold leads purchase through lead scoring

The last phase in the conversion funnel strategy is:

• Attraction or awareness

• Selling or conversion

• Loyalty or retention

Which of the following ad has been more effective:

• Ad of Zalando with a CTR of 25%

• Ad of Deusto with a CTR of 10%

• Ad of Ryanair with a CTR of 15%

Considering and working on UX is critical because…

• Increases the costs of maintenance of websites

• Increases customer loyalty and satisfaction

• Decreases sales

In the graphic design phase, we focus on:

• The information and its organization.

• The responsive design

• The emotional part of the website.

Through a well done permission marketing…

• The email marketing strategy has a greater impact

• Consumers places less trust in the company

• The company has less information about their buyer personas.

Search Engine Advertising (SEA):

• Is more tactical than SEO

• ensures the optimization of "free" positioning

• its results will be appreciated in the medium and long term

SEO on-page factors….

• do not depend on oneself or the company.

• weight of 30%-40% in organic positioning.

• weight of 60%-70% in organic positioning.