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Ôn bài cuối buổi

Authored by Nhã Đình

English

University

Used 1+ times

Ôn bài cuối buổi
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20 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Anything toward which someone has an attitude

One-sided Arguments (supportive)

Attitude models

Object-attribute linkages

Attitude Object (Ao)

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

An active attempt to change attitudes

Attitude

Authority

Persuasion

Cognition

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The actions a consumer takes toward the object or in some cases at least his or her intention to take action

Affect

Cognition

Behavior

Attitude

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Specify the different elements that might work together to influence people's evaluations of attitude objects

Viral Ontologies

Balance Theory

Fishbein Model

Attitude Models

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The insertion of real products in fictional movies, books, TV shows and plays

Product Placement

Persuasion

Reality Engineering

Product Integration

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What they believe to be true about the attitude object

Intuition

Attitude

Behavior

Cognition

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Where online games merge with interactive advertisements that let companies target specific types of consumers

Advergaming

Counterarguing

Advertising

Reality Enguneering

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