
Ôn bài cuối buổi

Quiz
•
English
•
University
•
Hard
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20 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Anything toward which someone has an attitude
One-sided Arguments (supportive)
Attitude models
Object-attribute linkages
Attitude Object (Ao)
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
An active attempt to change attitudes
Attitude
Authority
Persuasion
Cognition
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The actions a consumer takes toward the object or in some cases at least his or her intention to take action
Affect
Cognition
Behavior
Attitude
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Specify the different elements that might work together to influence people's evaluations of attitude objects
Viral Ontologies
Balance Theory
Fishbein Model
Attitude Models
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The insertion of real products in fictional movies, books, TV shows and plays
Product Placement
Persuasion
Reality Engineering
Product Integration
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What they believe to be true about the attitude object
Intuition
Attitude
Behavior
Cognition
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Where online games merge with interactive advertisements that let companies target specific types of consumers
Advergaming
Counterarguing
Advertising
Reality Enguneering
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