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Anything toward which someone has an attitude

• One-sided Arguments (supportive)

• Attitude models

• Object-attribute linkages

• Attitude Object (Ao)

An active attempt to change attitudes

• Attitude

• Authority

• Persuasion

• Cognition

The actions a consumer takes toward the object or in some cases at least his or her intention to take action

• Affect

• Cognition

• Behavior

• Attitude

Specify the different elements that might work together to influence people's evaluations of attitude objects

• Viral Ontologies

• Balance Theory

• Fishbein Model

• Attitude Models

The insertion of real products in fictional movies, books, TV shows and plays

• Product Placement

• Persuasion

• Reality Engineering

• Product Integration

What they believe to be true about the attitude object

• Intuition

• Attitude

• Behavior

• Cognition

Where online games merge with interactive advertisements that let companies target specific types of consumers

• Advergaming

• Counterarguing

• Advertising

• Reality Enguneering

Approach based on the observation that a consumer is more likely to comply with request it they first agreed to comply with a smaller request first

• Basking in reflected glory

• Foot in door technique

• Low ball technique

• That's not all technique

Attempt to start online conversations about brands when influencers write about them

• Self Perception Theory

• Paid Influecner Programs

• Utilitarian Function

• Permission Marketing

This model assume that consumers' attitude toward an object depends on the beliefs they have about several of its attributes

• Attitude-change strategies

• The attitude-toward-behavior model

• Attribution theory

• Multiattribute attitude models