Business Model External

If I need to determine what social media or platforms I'm going to use for my business which part of the business model is this ?

Playa Bowls sends me a text that if I come in to their store today I can get %15 off any bowl of my choice, what is this an example of ?

My customer is going to be between the ages of 21-25, who are looking to find more reliable fashion for when they need to travel, they like the finer things and life and are always on the go. What is this?

Subscriptions, direct sales, freemium models, and selling at pop up shops are all examples of what?

We help Dog owners who are looking for Mobile Dog service, have access to a doggy cleaning business available on wheels

Making a route or plan to achieve your business goals, vision and mission is considered

(a)  

BONUS: what is the difference between a business and marketing strategy