Technical Terms - Internet (A-Z) - Web Beacon

What is a web beacon?

• A social media platform

• A small image file used for tracking purposes

• A type of web browser

• A tracking device used in cars

How are web beacons used to track content loading?

• By recording audio signals

• By analyzing text content

• By tracking GPS coordinates

• By recording hits when the image is loaded

What information can be determined from the server log regarding web beacons?

• The color of the image

• The IP address that accessed the file

• The size of the image file

• The date the image was created

Why are small transparent GIFs or PNGs commonly used as web beacons?

• To make the webpage load faster

• To play videos

• To track the number of impressions

• To display advertisements

Which tracking tools may use web beacons?

• Email clients

• Social media platforms

• Third-party tracking tools like Google Analytics

• Search engines

How are web beacons commonly used in email marketing?

• To send spam emails

• To track the number of users who open and view emails

• To block incoming emails

• To encrypt email content

What is the purpose of web beacons in email marketing?

• To delete unwanted emails

• To automatically reply to emails

• To track the effectiveness of email campaigns

• To increase email storage space

Why do many email clients not automatically load images in emails that are likely to be spam?

• To reduce email storage space

• To improve email readability

• To save bandwidth

• To increase email security

What is a potential risk associated with email beacons in email marketing?

• Blocking all incoming emails

• Sending emails to spam folders

• Encrypting email attachments

• Recording valid email addresses

Which type of file is commonly used as a web beacon?

• PDF

• DOCX

• MP4

• GIF