Marketing Quiz

Which type of data involves information gathered directly by the marketer rather than from secondary sources?

• Demographic data

• Secondary data

• Primary data

• Psychographic data

Forecasting Financial Needs include all of the following except........

• Short-term forecast

• Long-term forecast

• Cash flow forecast

• Mid-term forecast

Money raised from within the firm, from operations or through the sale of ownership in the firm is referred to as..............

• Short-term financing

• Equity financing

• Debit financing

• Long-term financing

What type of marketing involves reaching smaller, profitable market segments with specialized products or services?

• Mass marketing

• Niche marketing

• One-to-one marketing

• Target marketing

What type of marketing segmentation divides the market based on consumers' geographic locations?

• Psychographic segmentation

• Benefit segmentation

• Geographic segmentation

• Demographic segmentation

The person who checks on the journal, ledgers, and financial statements to make sure that all transactions are properly treated is referred to as the.............

• Forensic Auditor

• Government Auditor

• External Auditor

• Internal Auditor

Obtaining funds and effectively controlling the use of funds are among the responsibilities of the......

• Operations manager

• Sales manager

• Marketing manager

• Financial manager

Which of the following careers is NOT mentioned as a prospect in marketing?

• Retail store manager

• Product management

• Web design

• Financial management

The first time a company offers to sell its stock to the general public is called an...........

• IBO

• LBO

• LPO

• IPO

What is the primary objective of niche marketing?

• Selling products to large groups

• Targeting small but profitable market segments

• Maximizing advertising budgets

• Focusing on individual customers over time