DM - recap Topic 1

Terence is doing a Marketing Strategy to promote the new Minion movie. He needs to include ...

(you can choose more than 1 answer)

• marketing mix

• production costs of past Minion movies

• target market selection

• segmentation for target audience

What is the difference between Target Market and Target Audience?

• It is more important for companies to focus on Target Audience than Target Market

• Target Market is younger than Target Audience

• Target Audience is local whereas

  Target Market can be international

• Target Market are the consumers whereas Target Audience refers to the groups of consumers targeted by advertisements

Pizza Hut should target its TV ads at which target audience?

(you may choose more than 1 answer)

• teenage students

• bachelors living alone

• young parents with kids

• adults above 65 years old

Which of these is NOT a market segment for Apple Macbook?

• Adults age 18 - 75 years old

• Tertiary students age 18 - 25 years old

• Business owners of SMEs

• Designers in the creative industry

Why is market segmentation important for marketers?

(you can choose more than 1 answer)

• Appeal to everyone with the same marketing campaign

• PrioritIze their target audiences

• Easier to communicate relevant marketing messages to specific target audiences

• Allow personalisation of marketing campaigns

What kind of market segmentation approach should SIA adopt to target at the rich in Middle East countries?

• Multi segment approach

• Total approach

• Concentration approach

• Niche approach

"You need to know your target market before creating your marketing mix"

Is this TRUE or FALSE?

• True

• False

Which of these statements about the Marketing Mix is FALSE?

• Product can be a physical good, service or idea

• Marketing Mix refers to the 4Ps - Product, Price, Promotion, Place

• Companies can control their Marketing Mix

• Marketing Mix for the service industry needs to include People, Process and Physical Environment