Market Segmentation MCQ

What type of segmentation divides the market based on variables such as age, gender, income, occupation, education, etc.?

• Geographic segmentation

• Demographic segmentation

• Behavioral segmentation

• Psychographic segmentation

Which of the following is an example of demographic segmentation?

• Age, gender, income, occupation, education, and family status

• Geographic location, favorite color, shoe size

• Hobbies, favorite TV show, preferred vacation spot

• Favorite food, pet preference, music genre

In geographical segmentation, markets are divided based on what factor?

• Demographics

• Weather

• Location

• Income

An example of geographical segmentation is targeting customers based on their ________.

• location

• shoe size

• favorite color

• age

when a company tailors its products to meet the needs of a specific group of people?it is known as ...............

• Market Segmentation

• Psychographic Segmentation

• Geographic Segmentation

• Demographic Segmentation

How does demographic segmentation help in marketing products?

• Demographic segmentation helps in increasing production costs

• Demographic segmentation helps in targeting all age groups equally

• Demographic segmentation helps in reducing customer satisfaction

• Demographic segmentation helps in identifying target audiences and creating more personalized marketing campaigns.