Final Exam PBMF SPring 24

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• market segmentation

• search engine optimization

• physical and social characteristics

• marketing mix

Which marketing function deals with establishing goals, objectives, processes, and procedures?

• market planning

• selling

• channel management

• promotion

Money communicates the ____________ of a product or service in an economy.

• ROI

• margin

• value

• store of value

Which marketing function is most involved with determining whether a business should improve or update a product or service?

• selling

• marketing-information management

• promotion

• product/service management

If you borrow money to purchase a car, and you own and have possession of that car, and you don’t make the required payments in a timely manner as agreed to in the loan documents, the creditor can:

• raise the price of the car

• file a judgement lien

• sell the car to someone else

• require you to file for bankruptcy

A document that promises a specific amount to be paid, like a check or money order, is called a:

• holder in due course

• negotiable instrument

• electronic funds transfer

• debit card

A situation in which a difficult choice has to be made between two or more options is a/an:

• principle

• dilemma

• quality

• institution

What is an advantage of owning stock:

• lower returns over the long term

• FDIC Insurance

• higher returns over the long term versus lending type investments

• risk of loss

The informal exchange of information between people and professionals with common interests is:

• interning

• volunteering

• networking

• shadowing

Dollars, Pesos and Yen are forms of:

• government bonds

• corporate bonds

• currency

• precious metals