UNIT REVIEW 8: MARKETING

"The four Ps" of the "marketing mix" stand ............ Product, Price, Promotion and Place.

.........is any effort to gather information about what customers want or need.

• A. Market share

• B. Market value

• C. Market research

• D. Market price

A business which gives companies advice on advertising and making ads is called ..............

• A. advertising place

• B. advertised company

• C. advertised department

• D. advertising agency

Things people buy for their own use are ..............

• A. consumer demand

• B. consumer profile

• C. consumer goods

• D. consumer choice

When informing about products and persuading customers to buy, you are trying to ............. the products.

• A. promote

• B. improve

• C. buy

• D. discontinue

How much does the Tpresso system cost in China?

• $129

• $756

• $168

• $3.50

The length of time people continue to buy a product is called a "product ..............".

• A. lifecycle

• B. launch

• C. range

• D. line

.............. is how much a company thinks it will sell in a period.

• A. Sales check

• B. Sales target

• C. Sales figure

• D. Sales forecast

.............. is the description of a typical customer.

• A. Consumer goods

• B. Consumer group

• C. Consumer service

• D. Consumer profile

The combination of products that a company has to offer is defined as ...............

• A. product lifecycle

• B. product market

• C. product range

• D. product line