Understanding Advertisements

What brand is being advertised in the provided advertisement?

• Audi

• BMW

• Mercedes

• Toyota

BMW is congratulating Audi for winning the World Car of the Year 2006.

• • True

• • False

The advertisement mentions that BMW won the ______________ Car of the Year 2006.

1. Why might BMW have chosen to congratulate Audi in the advertisement?

Which phrase in the advertisement could be considered manipulative or strategic?

• "Congratulations to Audi"

• "From the Winner of World Car of the Year 2006"

• "South African Car of the Year 2006"

• "2006"

The advertisement directly states that BMW is superior to Audi.

• • True

• False

The advertisement’s use of the phrase "From the Winner of World Car of the Year 2006" is intended to make BMW seem more ____________ than Audi.

How does the advertisement likely make viewers feel about BMW compared to Audi?

• Indifferent

• That BMW is more prestigious

• That Audi is better

• Confused

In what way could this advertisement affect a potential car buyer’s decision?

The advertisement uses both visual and textual elements to shape viewer attitudes.

• True

• False