Social Network Advertising Quiz

What is one of the significant advantages of social network advertising over traditional advertising media?

• Ads can be targeted to reach people with desired demographic characteristics

• Ads are always cheaper than traditional media

• Ads are more visually appealing

• Ads have a longer duration

What are the two primary objectives of social media advertisers?

• Increasing brand awareness and driving traffic to a Website

• Generating revenue and increasing employee satisfaction

• Creating viral content and increasing social media followers

• Launching new products and expanding globally

What is the goal of a viral marketing campaign?

• To target a specific demographic with personalized ads

• To create a long-lasting advertising campaign

• To increase brand awareness through direct advertising

• To create a buzz about a product or idea that spreads wide and fast

What is one way companies can use social networking websites for advertising?

• Advertising using an individual's network of friends

• Sending direct mail to potential customers

• Placing ads in newspapers

• Creating TV commercials

What should job candidates do regarding their social networking profiles during the hiring process?

• Review their presence and remove potentially negative content

• Ignore their profiles completely

• Create multiple profiles for different job applications

• Share personal information to attract employers