Marketing Quiz

What is the idea behind the marketing concept?

• Consumers will not buy enough products without large-scale selling efforts

• Achieving organizational goals depends on knowing target markets' needs

• Consumers' long-term interests should be considered in marketing decisions

• Consumers should be treated as assets to be managed

What does the societal marketing concept emphasize?

• Consumers should be treated as assets to be managed

• Consumers will not buy enough products without large-scale selling efforts

• Consumers' long-term interests should be considered in marketing decisions

• Achieving organizational goals through knowing target markets' needs

What is the supply chain?

• A comprehensive plan to communicate value to customers

• A channel from raw materials to final buyers

• The total combined customer lifetime values of all customers

• The portion of customer purchasing a company gets

What do financial intermediaries do?

• Help target and promote products to the right markets

• Help finance transactions or insure against risks

• Help the company find customers or make sales

• Buy goods and services for further processing

What do reseller markets do?

• Buy goods and services to produce public services

• Buy goods and services to resell at a profit

• Help the company find customers or make sales

• Buy goods and services for further processing

What is the demographic environment important for?

• Public image of the company

• Consumer purchasing power

• Product safety

• Marketing research

What do core beliefs and values have a high degree of?

• Adaptability

• Flexibility

• Innovation

• Persistence

What is generational marketing based on?

• Lifestyle or life state

• Age

• Gender

• Occupation

What do media publics carry?

• Product safety and truth in advertising

• Consumer purchasing power

• Public image of the company

• News, features, and editorial opinion

What do government markets buy goods and services for?

• Personal consumption

• Reselling at a profit

• Public services or transfer to others

• Further processing