Gamechangers Quiz

What are 'Gamechangers' according to Fisk (2014)?

• Companies that follow traditional business models

• Start-ups and corporates that disrupt and innovate

• Companies that focus on being slightly cheaper than competitors

• Companies that prioritize scale and efficiency

What is the predicted urban population growth by 2020 according to the World Bank?

• 4.2 billion

• 5 billion

• 6.3 billion

• 3.6 billion

What percentage of websites are US-based according to IAB?

• 50%

• 60%

• 80%

• 70%

What is the half-life of social content according to the text?

• 4 hours

• 1 hour

• 3 hours

• 2 hours

What percentage of people think small companies understand them better than large companies?

• 90%

• 80%

• 70%

• 60%

What is the main focus of the 'Change your future' theme?

• Improving current products

• Out-thinking the competition with world-changing ideas

• Sticking to traditional business models

• Following past strategies

What is the key concept of 'Change your market' theme?

• Reordering markets

• Focusing on traditional borders

• Ignoring digital natives and migrants

• Sticking to averages

What is the focus of 'Change your strategy' theme?

• Avoiding disruptive thinking

• Pivoting to mediocrity

• Staying focused on past strategies

• Finding your space in crowded markets

What is the main concept of 'Change your brand' theme?

• Making life better for companies

• Enabling customers to achieve more

• Focusing on products only

• Ignoring customer aspirations

What is the focus of 'Change your business' theme?

• Rethinking business models and customer experiences

• Sticking to traditional business practices

• Innovating only products

• Avoiding collaboration