Advertising & Marketing Quiz

What is marketing primarily concerned with?

• Creating products to give away for free

• Promoting and selling products or services

• Manufacturing goods for people

• Designing logos for commercials

Which of the following is a common technique used in advertising to make a message memorable?

• Silence

• Repetition

• Ignoring the audience

• Using plain text

What does the term "avant garde" mean in the context of marketing and advertising?

• Traditional and old-fashioned

• New and innovative

• Expensive and luxurious

• Simple and basic

Which of the following is an example of using humor in advertising?

• A serious news report that is not funny

• A funny commercial with jokes

• A scientific documentary

• A historical reenactment event

Why might a company use repetition in their advertisements?

• To confuse the audience

• To make the message stick in the audience's mind

• To save money on production costs

• To reduce the number of ads they need to create

Which of the following is NOT a goal of marketing?

• Understanding customer needs

• Creating a product that no one wants

• Promoting a product for anyone to see

• Selling a product

What is one way humor can be effective in advertising?

• It makes the ad boring

• It helps the audience remember the ad

• It makes the ad longer

• It makes the ad more expensive

Which of the following best describes an avant garde advertisement?

• An ad that uses traditional methods

• An ad that uses new and creative ideas

• An ad that is very old

• An ad that is very simple

What is one reason a company might use humor in their marketing?

• To make the audience sad and cry all night

• To make the audience laugh and feel good about the product

• To make the ad longer so it is more informative to customers

• To make the ad more serious

Which of the following is a key component of advertising?

• Ignoring the audience and not talking to them

• Communicating a message to the audience

• Keeping the product a secret

• Avoiding any form of promotion