Spring Semester Test Journalism I

a short and striking or memorable phrase

• tagline

• jingle

• slogan

• logo

specialized language used by a particular group

• slang

• euphemism

• acronyms

• jargon

A central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook on the cover and endsheets and in opening, closing and divider pages, it unifies the storytelling message of the book and gives it its personality.

• Time

• Ambiance

• Introduction

• Theme

Rely on the concept introduced by the theme rather than on the words.

• Theme Package

• Direct Spin-offs

• Conceptual Spin-Off

• Theme

A skin-care product advertises that it is "now made with seaweed extract!"

• Magic Ingredients

• Market Segmentation

• Simple Solutions

• Wit And Humor

A men's clothing shop promotes it's "Buy three, get one free!" sale on suits and ties.

• Premium

• Freemium

• Subscription

• Freeware

Introduces the story of the year and explains the yearbook's concept.

• Opening Section

• Main Theme

• Near The Very End

• Central Section B

design and arrangement of the text and visual elements in a print ad

• design

• layout

• logo

• jingle

Feature key words pulled directly from the theme statement.

• Personal

• Direct Spin-Offs

• Conceptual Spin-off

• Endorsement

*Intermediate persuasion technique

According to Adolf Hitler, one of the 20th century's most dangerous propagandists, people are more suspicious of a small lie than a big one. The ____ is more than exaggeration or hype; it's telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The _____requires "thinking outside the box" of conventional wisdom and asking the questions other people don't ask.

• The Big Lie

• Theme Package

• Whole-Book Link

• testimonial