Marketing is described as creating

• exchanges
• customer concerns
• TV advertisements
• gaps

In the marketing concept, whose point of view matters most?

• Seller’s
• Buyer’s
• Marketer’s
• Planner’s

According to the marketing concept, which option demonstrates customer orientation?

• Convincing a buyer to buy
• Researching a firm’s competitors
• Finding out what a buyer wants
• Advertising the features of a product

According to the marketing concept, keeping company goals in mind means

• making product prices low.
• containing marketing costs.
• upselling products to customers.
• maintaining the firm’s purpose.

According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing department
• Teaching marketing to college marketing students
• Setting aside funds to research what customers want
• Pricing a product to maximize profitability per item

A target market can be described as the

• sample of the market.
• group of customers the business seeks to attract.
• direction the market is headed.
• way a business draws its customers.

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in _________ marketing.

• mass
• risky
• target
• industrial

When using mass marketing, marketers seek to appeal to the

• entire market.
• local market.
• loyal market.
• teen market.

The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

• mass marketing.
• industrial marketing.
• market domination.
• market segmentation.

Mass marketing is not as precise as _____________ marketing.

• telemarketing
• segment
• promotional
• event