NCP2

is any combination of educational strategies, accompanied by environmental supports, designed to facilitate voluntary adoption of food choices and other food-and nutrition-related behaviors Conducive to health and well- being"

has been defined as "a Supportive process, characterized by a collaborative counselor-patient/client relationship to establish ood, nutrition and physical activity priorities, goals, and individ alized action plans that acknowledge and foster responsibility or the process of guiding a client toward a healthy nutritional lifestyle by meeting nutritional needs and solving problems that are barriers to change."

Taste is generally accepted as the most important determinant of food choices.

Research indicates that consumers who use CUes sUch as time of day/habit as a trigger to eat are more likely to seek healthful food choices as compared to individuals who choose to eat '"whatever is there" and stop eating because the food is gone.

Health can be a driving force for food choice as illustrated by public Campaigns to increase intake of fruits, vegetables, and whole grains.

Traditionally, educators and nutrition COUnselors perceived their roles as disseminating information.

fast-food culture has created a demand for easy-to-prepare and tasty food.

Food is an integral part of societal rituals influencing group id intity. Ritual meals solidify group membership and reaffirm our relationships to others.

Food behavior in response to stress varies among individUals.

Individuals with increased numbers of food encounters, larger portion sizes, and variety of available choices tend to increase food intake.