Uses and Gratification Theory Quiz

What does the Uses and Gratification theory suggest about audiences?

• They are at the mercy of media

• They are active participants

• They are passive

• They are always influenced by media

Which decade did researchers like Bloomer, Katz, and Mikhail make links between Maslow's hierarchy of needs and media?

• 1970s

• 1950s

• 1940s

• 1960s

What is the first primary need that media satisfies according to the theory?

• Personal relationships

• Diversion

• Surveillance or seeking information

• Personal identity

Which type of texts are associated with the need for surveillance?

• Fictional texts

• Factual texts

• Games

• Magazines

What does the need for personal identity involve?

• Building relationships

• Learning about the world

• Escaping from reality

• Reinforcing your own values or beliefs

What is an example of media satisfying personal relationships?

• Listening to a radio DJ

• Reading a magazine

• Watching news

• Playing games

What is the final way in which audiences are gratified by the media?

• Diversion

• Personal relationships

• Personal identity

• Surveillance

What is an example of using media for diversion?

• Listening to a radio DJ

• Watching TV shows everyone talks about

• Browsing Facebook

• Reading news

Why is Uses and Gratification theory often taught first in media studies?

• It is the oldest theory

• It is the most complex theory

• It is highly applicable to personal media engagement

• It is the least applicable theory