Social Media Marketing Review

What are the Four P’s of Marketing?

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement

• Product, Price, Promotion, Place

Which common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service?

• focus groups

• surveys

• research companies

_____ are great for quickly gathering data from a large number of consumers.

• focus groups

• surveys

• Web analytics

What is defined as a way for businesses to interact with people (customers) online?

• social media interactions

• social media marketing

• online connecting

With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.

• True

• False

What is the first step of the six-step process of a social media marketing plan?

• create social media marketing objectives and goals

• conduct a social media audit

• create or improve your social media accounts

• create a content marketing plan and a social media content calendar

Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

• True

• False

The key to success for any business on social media is how it connects with their audience on an authentic level.

• True

• False

A good habit to get into is posting 75 percent promotional content and 25 percent non-promotional content on social media.

• True

• False

What does the acronym GCT stand for?

• Goals, Consistency, Targeting

• Goals, Content, Targeting

• Gifts, Content, Testing