P&P Quiz

Which of the following is NOT one of Porter’s Five Forces?

• Bargaining power of suppliers

• Threat of substitute products

• Technological advancements

• Competitive rivalry

In which type of market structure do a few large firms dominate the market?

• Perfect competition

• Monopolistic competition

• Oligopoly

• Monopoly

Which of the following is NOT a component of a SWOT analysis?

• Strengths

• Weaknesses

• Opportunities

• Trends

An increase in market demand for a company’s products is classified as which part of a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Which of the following factors is most important when conducting a supply market analysis?

• Supplier capabilities and capacity

• Employee satisfaction within the company

• Brand loyalty of the company’s products

• Marketing campaign

Which force in Porter’s Five Forces model examines the power of buyers in the market?

• Threat of new entrants

• Threat of substitute products

• Bargaining power of customers

• Bargaining power of suppliers