Adobe Day 1

What does LID stand for

• Label, Identity, De-normalize

• Lost immortal dragon

• Last input deletion

• Label, Indentity, De-normalize

What are Customer Profiles made up of?

• Traits and Behaviours

• Lookups and B2B

• Traits only

• Behaviours only

In the context of AEP, what does "Unified Customer Profile" refer to?

• Combining Customer Preferences

• A Single View of Customer Data

• Unified Video Editing Interface

• Creating Customer Profiles in Unity

What is the primary purpose of Adobe Experience Platform?

• Video Editing

• Customer Data Management

• Graphic Design

• Media Marketing

How do we identify a table that is a many to many relationship

• Lookup

• Experience Event

• Profile

• Bridge

Which of the three answers is the fastest to evaluate?

• stream

• edge

• batch

True or false, Downstream systems get access to Traits and Profiles?

• true

• false

Which of the following is not part of the unified customer profile?

• Personal Attribute Data

• Preferences

• Lookups

• Behaviour

What does denormalization mean in the context of data management?

• Normalizing data for efficient storage

• Reducing redundancy in data

• Storing data in a single, flat structure for easier retrieval

• Encrypting data for security purposes

How does denormalisation impact data retrieval performance?

• It has no impact on data retrieval

• Speeds up data retrieval by simplifying the data structure

• Requires additional steps for data retrieval

• Slows down data retrieval due to increased redundancy