Strategic Marketing Quiz 01

Marketing philosophy

Positioning

Environmental scanning

MOST analysis

Parties which provide resources needed by the organization and are treated as partners to provide customer value.

Parties help the company to promote, sell and distribute its products or services to consumers.

Any group that has an actual or potential interest which can affect the company’s ability to serve its customers

Legislative actions done by parties that effect consumers and suppliers

Resources that cannot be easily transferred or purchased are more difficult to imitate by competitors.

Resource based view (RBV) analyze and interpret resources of the organizations to understand how organizations achieve sustainable competitive advantage

Resources and their perceptions by the cusstomers should be what marketing strategies are developed on.

Unique resources will give many competencies and over period of time these resources will give disproportionate profits

Competitors are irrelevant

Company purses both cost and differentiation

Focus on providing better services to existing buyers

Focuses on rivals within the companies industries.

Produces order, consistency and predictability.

Influences creation of teams which accept validity of goal

Decides structure and allocates staff.

Develops timetables and allocates resources.

Core rigidities

Services

Sticky resources

Optimal resources

Core rigidities

Core dependence

Core resources

Core trepidation

Net Profit Margin

Gross Profit Margin

EBITDA

Operating Profit Margin

Community

Creditors

Customers

Employees

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