Social Media Retake Review 1

Aidan is looking at the engagement ratings for the last social media campaign. He was pleased to see that the amplification rate was high. What does this indicate?

• Followers enjoyed the content in the post enough to want to share the post.

• Followers indicated that they appreciated the content by liking the post.

• 
  

  Followers cared enough about the content to comment on the post.

• 
  

  Followers increased significantly on all social media platforms.

Answer explanation

Answer A is correct.

Amplification rate — The number of shares per post on a social media channel. If your amplification rate is high, this likely means people really like your content and find it valuable enough to share with others. Influencers can place a large role in increasing the amplification rate.

Company A had to layoff 10% of employees over the last two years, due to low sales. Attitudes for the remaining employees are low as a result. Leo is concerned that this will hurt the social media kickoff campaign. Each department is being asked to post once a week for the next three months. Training has been completed and everyone is ready to go. However, the company’s current culture remains a risk. What strategy can they implement to reduce this risk?

• Motivate employees by awarding three departments who had the most likes with an ice cream social each month.

• Only allow one person from each department to participate in the social campaign so that others can focus on their jobs

• Require departments to create and post content outside of normal business hours to help protect time for their regular tasks.

• Ask the leadership team to send out an email to all employees stating that participation in this campaign is a requirement.

Answer explanation

Answer A is correct:

Some attributes leading to higher performance are:

a. Focus on Performance - drive performance by establishing rewards and opportunities, providing feedback and find other methods to motivate employees. Help employees feel like they are contributing to the success of the company.

Marta has been asked to create a list of expenses related to a social media campaign. Which of the following would be included?

• Giveaways or competition awards

• Organic advertisements

• Company leadership salaries

• Company benefits

Answer explanation

Answer A is correct:

The question is asking specifically about costs incurred by the SOCIAL MEDIA campaign.

• Company Leadership salaries and Company Benefits are not specific to social media, but are a company wide issue

• - Organic advertisements are owned and created by you, so do not usually incur costs.

Alli works for a company that sells equipment for water sports. She is conducting a SWOT analysis of the company's social media plan. What is a benefit of this analysis?

• Develops personas for your target audience.

• Helps evaluate whether goals can be achieved.

• Provides data for social media audits.

• Identifies the primary target audience.

Answer explanation

Answer B is correct.

SWOT analysis makes it easier to decide if your strategy or plan is practical. Outlining all the positives and negatives of your strategy or plan can help you to decide whether or not you should move forward or if your plan needs more work. Do the positives outweigh the negatives? The aim when analyzing your SWOT is to look at if it is possible to achieve the set goals and if there are ways you can expand your position or processes to accomplish those goals.

The social media team will be using the Pareto Principle for next year’s campaigns. How will this affect the content?

• 10% of content will be owned and connect to blogs for in-depth information on products.

• 
  

  90% of content will directly promote a product through factual information and videos.

• 20% of content will contain humor and multimedia, and not promote a product or service.

• 80% of content will be informative and not promote a product or service.

Answer explanation

Answer D is correct.

The 80/20 Rule is also known as the Pareto Principle. In 1906, the Italian sociologist, philosopher, and mathematician Vilfredo Pareto observed that most things in life were not distributed evenly. In particular, he discovered that 20% of the Italian population owned 80% of the land. The 80/20 proportion tends to be repeated in many aspects of life, such as in power and wealth distribution, sales revenues, and so forth.

Which three Rs are useful when identifying influencers?

• Relevance, Relationship, and Reward

• Relationship, Relevance, and Resonance

• Reach, Relevance, and Resonance

• Reach, Relevance, and Relationship

Answer explanation

The following are three Rs with their questions useful in identifying influencers:

• Reach — What size audience does the individual have?

• Relevance — Does the individual align with a brand and goals?

• Resonance — Is the individual having in-depth conversations with his or her audience about industry, company, or products?

A pond treatment company wants to improve their brand recognition in the region. They plan to use influencers in this effort. What should be done before they identify influencers?

• Identify the employees that will participate in developing and implementing the campaign.

• Identify tradeshows on your industry and set up a booth to promote your service.

• Identify relevant topics, target audiences or personas and social media platforms.

• Identify agencies to help find the appropriate influencers to approach

Answer explanation

Answer C is correct.

When looking for influencers, Brian Solis, digital analyst, suggests you use an agency that represents influencers and bloggers or conducts a social media analysis of who is interacting with your brand already. Then you can organically reach out to the folks who touch your target audience regularly.

Laura’s manager asked her to double the number of influencers that the company uses on social media. How can she find possible candidates?

• Search Google for authors that write often on a variety of content.

• Locate content creators that are known for good quality content.

• 
  

  Offer an ice cream party to the department that submits the most names.

• Ask the company leadership team for any business associates that are good writers.

Answer explanation

Answer B is correct.

Consumers on social media spend more time than ever looking for people they know and trust for information about companies, brands, and products. Influential authors have the ability to write great content, and they often have a large audience for that content. You can gain a competitive edge when you build relationships with these types of people. They can help you provide quality content that your audience finds valuable and trustworthy.

Ryan is a talk radio host. He often has guests on his program. He has decided to offer these interviews as audio files to increase his brand. Anyone can subscribe, download and listen to this content when it is convenient. What type of content is he planning to use?

• Webinar

• Podcast

• Webcast

• Podcatcher

Answer explanation

Answer B is correct.

The term podcast originates from a combination of "iPod" and "broadcast." A podcast is a series of media files, including audio or video files that are downloadable through web syndication. web syndication is the process of pushing content out to third-party sites so it is publicly available to users who want to subscribe to a web feed.

Mark often writes for the company business blog. Recently he learned about trackbacks and wants to start using them. To get his manager’s approval, which of the following will help him describe a trackback?

• A manual method to reference another blog, similar to @username.

• An automatic response sent to a blog that you link to.

• A method to track how owned content is performing, compared to previous owned content.

• A system for tracking blogs that have been written on similar subjects.

Answer explanation

Answer A is correct.

A trackback is similar to using @username on Twitter to notify someone that they were mentioned in a tweet. Some bloggers display summaries of and link to all responses to the original entry. The trackback lets the recipient know that another blogger has responded to their entry and the entry has been added to their blog thread.