DM - recap Topic 7

Which of these is NOT a search engine?

• Yahoo

• Microsoft Edge

• Baidu

• Google

What do search engines use to gather information from the web?

(you can choose more than 1 answer)

• Crawlers

• Robots

• Spiders

• Bugs

Every search engine uses its own algorithm to do 3 things: Crawling, Indexing, Ranking.

Which of these statements is FALSE?

• Crawling refers to how search engines learn about contents from the web

• Indexing refers to how search engines categorize the contents from the web

• Ranking refers to how search engines decides which content is most useful to the searchers

• The algorithms used by search engines can be found from their company's websites

What does SERP stand for?

• Search Engine Reach Program

• Search Engine Ranking Progress

• Search Engine Relevance Pointers

• Search Engine Results Page

SEM (Search Engine Marketing) includes both SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) Advertising. Is this statement True or False?

• True

• False

Which of these is NOT TRUE about Keywords?

• Keywords reflect searchers' interests and intent to buy

• Keywords are the words that searchers key into the search engine query box

• there is a limit to the number of keywords that can be included in a search

• Keywords are essential for optimizing content for search engines

Maria has optimized her blog website and noticed a rise in visitors from organic search results. Which of these statements is TRUE?

• Organic traffic requires ongoing payment to maintain

• Website traffic is hard to track

• Maria does not have to pay for organic traffic

• Organic traffic is not measurable

Which of these is a disadvantage of SEO?

• SEO can take time to show results

• Consumers may trust SEO results more than sponsored ads

• SEO strategies are often more cost-effective than paid ads

• SEO can lead to higher conversion rates

For Pay-Per-Click advertising, what factors does Google use to decide which ad to rank higher on the SERP (search engine results page)?

• Quality Score & Bid Price

• Keywords & Videos

• Relevance & Popularity

• Size of Company & No. of Employees

Pay-Per-Click google ads is good for businesses because ...

• consumers may not trust advertisers

• it allows advertisers to track results accurately

• ads will stop once marketing budget runs out

• it is more expensive than traditional ads