3.9.2 Innovation
Authored by James Hannaford
Social Studies
Professional Development
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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the New Product Development (NPD) process?
Analysis and Screening
Idea
Development
Value Analysis
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which department is responsible for coming up with new ideas and developing new products?
Marketing
Operations
Research and Development
Human Resources
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of value analysis in the New Product Development process?
To create a prototype
To balance the function, features, and appearance of a product with the cost of making, warehousing, and distributing it
To test the product in a limited geographical area
To launch the product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a disadvantage of innovation?
Innovation can help businesses stay ahead of competitors
Innovation can lead to higher profits
Innovation can be very costly and time-consuming
Innovation can improve product quality
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of test marketing in the New Product Development process?
To develop a working prototype
To balance the function, features, and appearance of a product
To test the new product in a limited geographical area and analyze consumer feedback
To launch the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which functional area of business might need to raise extra working capital to pay for R&D?
Marketing
Operations
Finance
Human Resources
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a prototype in the context of New Product Development?
A final product ready for launch
A preliminary model of a product used to test and refine the design
A marketing strategy
A financial analysis tool
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