3.9.2 Innovation

3.9.2 Innovation

Professional Development

16 Qs

quiz-placeholder

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3.9.2 Innovation

3.9.2 Innovation

Assessment

Quiz

Social Studies

Professional Development

Practice Problem

Hard

Created by

James Hannaford

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the New Product Development (NPD) process?

Analysis and Screening

Idea

Development

Value Analysis

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which department is responsible for coming up with new ideas and developing new products?

Marketing

Operations

Research and Development

Human Resources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of value analysis in the New Product Development process?

To create a prototype

To balance the function, features, and appearance of a product with the cost of making, warehousing, and distributing it

To test the product in a limited geographical area

To launch the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a disadvantage of innovation?

Innovation can help businesses stay ahead of competitors

Innovation can lead to higher profits

Innovation can be very costly and time-consuming

Innovation can improve product quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of test marketing in the New Product Development process?

To develop a working prototype

To balance the function, features, and appearance of a product

To test the new product in a limited geographical area and analyze consumer feedback

To launch the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which functional area of business might need to raise extra working capital to pay for R&D?

Marketing

Operations

Finance

Human Resources

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a prototype in the context of New Product Development?

A final product ready for launch

A preliminary model of a product used to test and refine the design

A marketing strategy

A financial analysis tool

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