3.9.4 Digital technology

What is one of the pressures businesses face regarding digital technology?

• Decreasing their workforce

• Updating their digital technology

• Reducing their physical store locations

• Increasing their product prices

How can digital technology lead to innovative new products?

• By reducing the cost of raw materials

• By allowing businesses to gather more customer feedback

• By enabling the research and development department to incorporate up-to-date digital technology

• By increasing the number of employees

What is a disadvantage of digital technology for innovation?

• It is always successful

• It is often very expensive to develop new products based on digital technology

• It never requires maintenance

• It always works perfectly without any bugs

How can digital technology make the production process more efficient?

• By increasing the number of employees

• By making the production process more labor-intensive

• By leading to changes in the way that products are made, resulting in better quality products and increased efficiency

• By reducing the use of machines

What is an example of digital technology in production?

• Using manual labor for all tasks

• Developing software to make it easier to keep track of inventory and deliveries from suppliers

• Reducing the number of machines used

• Increasing the number of physical stores

What is one of the new opportunities provided by digital technology for businesses?

• Decreasing the use of social media

• Allowing businesses to gather big data

• Reducing the number of products offered

• Increasing the cost of digital software

How can Enterprise Resource Planning (ERP) benefit every department in a business?

• By reducing the need for digital technology

• By allowing businesses to ignore customer feedback

• By providing facilities linking every department, making it easier to collect and share information

• By increasing the number of physical meetings

What is one of the ways e-commerce provides new opportunities for businesses?

• By reducing the number of customers

• By allowing businesses to sell directly to consumers rather than through a retailer

• By increasing the cost of products

• By decreasing the use of digital technology

What is data mining?

• The process of reducing the number of employees

• The process of analyzing big data to spot correlations and trends

• The process of increasing the number of physical stores

• The process of reducing the use of digital technology

What is one of the impacts of digital technology on marketing?

• Reducing the number of marketing channels

• Allowing the marketing department to use information to inform decisions about marketing mix

• Decreasing the use of customer feedback

• Increasing the cost of marketing campaigns