COM651 Midterm Test (Mac - August 2024)

What is media literacy?

• The ability to create and share media content

• The ability to understand and use media effectively

• The ability to avoid being influenced by media

• The ability to produce high-quality media content

What is the primary function of mass media according to functionalism?

• To provide entertainment

• To socialize individuals

• To serve the needs of societies and cultures

• To generate economic profits

Which of the following is NOT a characteristic of mass communication?

• Produced by complex organizations

• Public messages directed to large audiences

• Transmitted through interpersonal channels

• Requires a significant investment of money

Which of the following is NOT considered a media institution?

• Small, independent organizations

• Multinational companies

• Governments

• Non-profit organizations

Who described communication as "the transmission of a message from a source to a receiver"?

• Wilbur Schramm

• Joseph R. Dominick

• Harrold Laswell

• Christopher Coyne

Which of the following is NOT a primary use of mass media content?

• Information

• Socialization

• Diversion

• Surveillance

What is a key aspect of new media?

• Physicality

• Linearity

• Interactivity

• Passivity

Which of the following is a characteristic of Web 2.0?

• Downloading of content

• User-generated content

• Limited access to information

• Control by large corporations

Which type of communication setting involves a single person or group communicating with a large number of receivers?

• Interpersonal

• Machine-assisted interpersonal

• Mass

• Bureaucratic

What theory suggests that the media can influence social and cultural changes?

• Functionalism

• Structuralism

• Marxism

• Postmodernism