
ch 15
Authored by Aroub Alajmi
English
12th Grade
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Out-of-Home Advertising (OOH)?
Media that reach people on social media platforms
Media that reach people outside of their homes
Media that reach people inside their homes
Media that reach people at work
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the pros of Transit advertising?
High impact, visual, reasonable cost, pervasive, unavoidable
Selective reach, limited impact, not measurable
Easy to ignore, passive, highly regulated, often expensive
Last thing customers see before buying, good for brand building, demonstrates loyalty
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of Merchandising in advertising?
To entertain people with commercials
To promote a brand, corporate identity, or event
To reach people outside of their homes
To build brand associations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the cons of Booth advertising?
High impact, visual, reasonable cost, pervasive, unavoidable
Selective reach, limited impact, not measurable
Last thing customers see before buying, good for brand building, demonstrates loyalty
Easy to ignore, passive, highly regulated, often expensive
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are Directories in advertising?
Custom games for branding
Commercials designed as entertainment
Physical presence in high-traffic areas
Hardcopy or online collections of similar services
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the pros of Infomercials in advertising?
Selective reach, limited impact, not measurable
Last thing customers see before buying, good for brand building, demonstrates loyalty
High impact, visual, reasonable cost, pervasive, unavoidable
Consumer initiated, often cost effective, convenient, long duration, long life
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Product Placement in advertising?
Physical presence in high-traffic areas
Custom games for branding
Movies, videos, games, SM influencers
Media that reach people outside of their homes
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