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What is Out-of-Home Advertising (OOH)?

• Media that reach people on social media platforms

• Media that reach people outside of their homes

• Media that reach people inside their homes

• Media that reach people at work

What are the pros of Transit advertising?

• High impact, visual, reasonable cost, pervasive, unavoidable

• Selective reach, limited impact, not measurable

• Easy to ignore, passive, highly regulated, often expensive

• Last thing customers see before buying, good for brand building, demonstrates loyalty

What is the purpose of Merchandising in advertising?

• To entertain people with commercials

• To promote a brand, corporate identity, or event

• To reach people outside of their homes

• To build brand associations

What are the cons of Booth advertising?

• High impact, visual, reasonable cost, pervasive, unavoidable

• Selective reach, limited impact, not measurable

• Last thing customers see before buying, good for brand building, demonstrates loyalty

• Easy to ignore, passive, highly regulated, often expensive

What are Directories in advertising?

• Custom games for branding

• Commercials designed as entertainment

• Physical presence in high-traffic areas

• Hardcopy or online collections of similar services

What are the pros of Infomercials in advertising?

• Selective reach, limited impact, not measurable

• Last thing customers see before buying, good for brand building, demonstrates loyalty

• High impact, visual, reasonable cost, pervasive, unavoidable

• Consumer initiated, often cost effective, convenient, long duration, long life

What is Product Placement in advertising?

• Physical presence in high-traffic areas

• Custom games for branding

• Movies, videos, games, SM influencers

• Media that reach people outside of their homes

What are the cons of AdverGames in advertising?

• Can be subtle but powerful, leverages branding power

• Somewhat deceptive, can be intrusive/annoying

• High impact, visual, reasonable cost, pervasive, unavoidable

• Selective reach, limited impact, not measurable

What is Cross-Promotions in advertising?

• Media that reach people at work

• Using people-movers like busses and taxis

• Doubling-up product promotions

• Efficiently reach large numbers quickly

What is the main guideline for the presentation of a campaign?

• Deliver a 7–10-minute presentation of your campaign and findings

• Prepare visual aid but don’t read off it

• Focus on least important points

• Don’t practice delivery before being graded