MARKET LEADER - UNIT 4: GREAT IDEAS

To take advantage of an opportunity

• to make somebody look or feel more important

• to start selling goods or services in a new area

• to make an important discovery or change

• to do something when you get the chance to do it

Answer explanation

to do something when you get the chance to do it

To raise somebody's status

• to make somebody look or feel more important

• to start selling goods or services in a new area

• to make an important discovery or change

• to do something when you get the chance to do it

Answer explanation

to make somebody look or feel more important

To enter a market

• to do something when you get the chance to do it

• to make an important discovery or change

• to start selling goods or services in a new area

• to make somebody look or feel more important

Answer explanation

to start selling goods or services in a new area

To extend a product range

• to make an important discovery or change

• to do something when you get the chance to do it

• to do or provide something that is necessary

• to offer a larger variety of goods

Answer explanation

to offer a larger variety of goods

To meet a need

• to offer a larger variety of goods

• to do or provide something that is necessary

• to do something when you get the chance to do it

• to make an important discovery or change

Answer explanation

to do or provide something that is necessary

To make a breakthrough

• to do or provide something that is necessary

• to do something when you get the chance to do it

• to make an important discovery or change

• to start selling goods or services in a new area

Answer explanation

to make an important discovery or change

Great ideas are generated in different ways. Sometimes an idea may simply be when a

company (1) takes advantage of an opportunity to (2) .................................. to offer more choice to existing customers. Or a great idea could allow a company to (3)………………..……..  which was closed to it before.

Companies which are prepared to spend a lot on R&D may (4) ................... by having an original idea for a product which others later copy, for example Sony and the Walkman.

On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to (5) …………....., to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product (6) ………………….. give them a new, more upmarket image.

• (2)

  to enter a market

• (2)

  to extend a product range

• (2)

  to meet a need

• (2)

  to make a breakthrough

Answer explanation

(2)

to extend a product range

Great ideas are generated in different ways. Sometimes an idea may simply be when a

company (1) takes advantage of an opportunity to (2) .................................. to offer more choice to existing customers. Or a great idea could allow a company to (3)………………..……..  which was closed to it before.

Companies which are prepared to spend a lot on R&D may (4) ................... by having an original idea for a product which others later copy, for example Sony and the Walkman.

On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to (5) …………....., to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product (6) ………………….. give them a new, more upmarket image.

• (3)

  to enter a market

• (3)

  to extend a product range

• (3)

  to meet a need

• (3)

  to make a breakthrough

Answer explanation

(3)

to enter a market

Great ideas are generated in different ways. Sometimes an idea may simply be when a

company (1) takes advantage of an opportunity to (2) .................................. to offer more choice to existing customers. Or a great idea could allow a company to (3)………………..……..  which was closed to it before.

Companies which are prepared to spend a lot on R&D may (4) ................... by having an original idea for a product which others later copy, for example Sony and the Walkman.

On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to (5) …………....., to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product (6) ………………….. give them a new, more upmarket image.

• (4)

  to enter a market

• (4)

  to extend a product range

• (4)

    to meet a need

• (4)

  to make a breakthrough

Answer explanation

(4)

to make a breakthrough

Great ideas are generated in different ways. Sometimes an idea may simply be when a

Company (1) takes advantage of an opportunity to (2) .................................. to offer more choice to existing customers. Or a great idea could allow a company to (3) ………………...……...  which was closed to it before.

Companies which are prepared to spend a lot on R&D may (4) ................... by having an original idea for a product which other later copy, for example Sony and the Walkman.

On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to (5) …………......, to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product (6) …………………... give them a new, more upmarket image.

• (5)

  to enter a market

• (5)

  to extend a product range

• (5)

  to meet a need

• (5)

    to make a breakthrough

Answer explanation

(5)

to meet a need