MARKET LEADER - UNIT 4: GREAT IDEAS
Authored by Thanh Tú Nguyễn
English
University
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To take advantage of an opportunity
to make somebody look or feel more important
to start selling goods or services in a new area
to make an important discovery or change
to do something when you get the chance to do it
Answer explanation
to do something when you get the chance to do it
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To raise somebody's status
to make somebody look or feel more important
to start selling goods or services in a new area
to make an important discovery or change
to do something when you get the chance to do it
Answer explanation
to make somebody look or feel more important
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To enter a market
to do something when you get the chance to do it
to make an important discovery or change
to start selling goods or services in a new area
to make somebody look or feel more important
Answer explanation
to start selling goods or services in a new area
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To extend a product range
to make an important discovery or change
to do something when you get the chance to do it
to do or provide something that is necessary
to offer a larger variety of goods
Answer explanation
to offer a larger variety of goods
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To meet a need
to offer a larger variety of goods
to do or provide something that is necessary
to do something when you get the chance to do it
to make an important discovery or change
Answer explanation
to do or provide something that is necessary
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To make a breakthrough
to do or provide something that is necessary
to do something when you get the chance to do it
to make an important discovery or change
to start selling goods or services in a new area
Answer explanation
to make an important discovery or change
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Great ideas are generated in different ways. Sometimes an idea may simply be when a
company (1) takes advantage of an opportunity to (2) .................................. to offer more choice to existing customers. Or a great idea could allow a company to (3)………………..…….. which was closed to it before.
Companies which are prepared to spend a lot on R&D may (4) ................... by having an original idea for a product which others later copy, for example Sony and the Walkman.
On the other hand, some products are developed in response to customer research. They come from customer ideas. These products are made to (5) …………....., to satisfy consumer demand. Or the product does something similar to another product, but faster, so it saves time. Some people will buy new products because the product (6) ………………….. give them a new, more upmarket image.
(2)
to enter a market
(2)
to extend a product range
(2)
to meet a need
(2)
to make a breakthrough
Answer explanation
(2)
to extend a product range
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