U4 T1 Functional & Sustainable Repositioning

What is the purpose of repositioning strategies for businesses in the post-maturity context?

• To make large, organization-wide transformations

• To make small yet impactful changes without requiring organization-wide transformation

• To reduce the size of the business

• To eliminate competition

Which analytical tools will we use in relation to the business situation in repositioning?

• PEST analysis and SWOT analysis

• STEEPLE analysis and SWOT analysis

• STEEPLE analysis and PEST analysis

• SWOT analysis and PESTLE analysis

Which of the following is NOT a factor linked to repositioning strategies?

• Corporate social responsibility

• Business ethics

• Technological advancements

• Human resources

What is the primary purpose of repositioning a business?

• To reduce costs

• To attract consumer attention

• To decrease market share

• To eliminate competition

Which of the following is NOT an objective of repositioning?

• Increase profitability

• Gain market share

• Reduce employee salaries

• Achieve growth

What is one of the reasons businesses choose to reposition?

• To reduce product quality

• To engage with a new or broader target market

• To decrease production

• To eliminate customer feedback

Which of the following is NOT a way in which the marketing function can achieve market repositioning?

• Offering additional products or services to the market

• Rebranding

• Changing promotional strategies

• Reducing product prices

What is the most effective way for a business to reposition itself?

• Reducing prices

• Offering something new to consumers that satisfies their needs and wants

• Increasing advertising budget

• Hiring more employees

Which of the following is an example of a repositioning strategy used by retail and food businesses?

• Adding playgrounds for children to their stores

• Offering discounts on bulk purchases

• Extending store hours

• Launching a new advertising campaign

Which of the following is NOT a method a business can use to rebrand?

• Updating the business name

• Introducing a new logo or trademark

• Changing the business location

• Modifying the product line