Advertising & Infomercial Techniques

Create a sense of urgency or scarcity.

• They play on emotions like fear of missing out or the desire for social approval.

• They use humor, celebrities, or demonstrations to capture viewers' attention.

• They use phrases like "limited-time offer" or "only a few left" to pressure viewers into buying immediately.

Offer testimonials and social proof.

• They feature satisfied customers or experts endorsing the product.

• They use tactics like payment plans or low monthly fees to downplay the total cost.

• They introduce viewers to new products or explain how existing products work.

Make products sound affordable.

• They use humor, celebrities, or demonstrations to capture viewers' attention.

• They use tactics like payment plans or low monthly fees to downplay the total cost.

• They introduce viewers to new products or explain how existing products work.

Use psychology to convince us.

• They play on emotions like fear of missing out or the desire for social approval.

• They introduce viewers to new products or explain how existing products work.

• They use humor, celebrities, or demonstrations to capture viewers' attention.

• Which techniques do you find most persuasive? Why?

• Are there any techniques you find unethical? Why or why not?