DM - recap Topic 9

Which social media platform has the largest user base?

• Facebook

• Tik Tok

• Instagram

• Youtube

Which of these is NOT a benefit of social media to businesses?

• Expand sales and audience

• Improve customer service

• Increase brand exposure

• Communicate to employees

What is a Social Media Strategy?

• Update your status

• Post a photo

• It is a plan which involves audience research, persona building, choosing the social media platform and more

• Launching a contest

Social media networks allow businesses to gather data about consumers but it will be difficult to find out ...

• Psychographic data

• Income data

• Intention data

• Location data

Amy runs an online babies clothing store and she regularly shares new items with her customers on Facebook. What would be the best time for her to post on Facebook?

• 10am - 12pm

• 3pm - 5pm

• 9pm - 11pm

• Any time of the day

Which of these tactics will be most suitable for Firetronics Pte Ltd to promote their fire extinguishers inspection service?

• Live update

• Share interesting content

• Discussion engagement

• Influencer marketing

Which of these is NOT a key element of great content for social media?

• Appealing visuals

• Entertaining videos

• Detailed research methodology

• Original stories

Starbucks wants to launch their new Summer-Berry Starbucks Refreshers in Singapore. Which social media platform would you recommend?

• Instagram

• LinkedIn

• Quora

• WeChat