bcxz

Participants could tell if the images were different 90% of the time

• explanation

• example

• research finding

Participants remembered 10% of words without pictures

• quote

• reason

• research finding

Our brain stores images and text in different places - a process called "dual encoding"

• example

• reason

• explanation

In a minute, people can process over a thousand pictures

• example

• reason

• statistic

Our brain responds better to images because of a concept called the "Picture Superiority Effect".

• example

• explanation

• research finding

There is a greater possibility that a customer will buy a product when they see images of it.

• example

• reason

• statistic

Facebook posts are 94% more likely to be reposted if they contained an image

• explanation

• reason

• statistic

Why is reading so slow? The brain processes each letter as an image, then assembles them.

• explanation

• example

• statistic