DM - recap Topic 10

Jason wants to start on email marketing but is not sure how to start. What tactics would you recommend to him to kickstart his email list?

• Use email addresses of his past and current online customers

• Offer an order discount for 1st time email subscribers

• Import the emails gathered from the most recent lucky draw contest

• Buy an email list from a 3rd party

How can a company improve its email marketing efficiency?

• Hire a team of workers to send emails

• Get every employee to send emails to their friends

• Invest in an email automation tool

• Appoint the best writer in the company to be in charge

How to craft great marketing emails for a new product launch?

(you can choose more than 1 answer)

• Write concise content with a fun and engaging tone

• Address the recipients as "Sir/Madam"

• Take time to craft a short but strong subject line

• Include helpful links that will improve customer experience

Which of these is NOT a requirement under the Personal Data Protection Act?

• Keep customers' personal data for all future sales and marketing campaigns

• Notify individuals of the purposes for the collection, use or disclosure of their personal data

• Obtain consent to collect use or disclose individuals' personal data

• Collect, use or disclose personal data only for the purposes for which consent was obtained

Tiong Bahru Bakery wants to measure the results of their email marketing campaign. Which of these is a suitable metric?

• Number of unique opens

• Sales revenue

• Customer satisfaction rating

• Brand awareness

What are some best practices for effective email marketing?

(you can choose more than 1 answer)

• Send a welcome email immediately after one subscribes

• Send emails based on subscribers' time zones

• Use the same images and copy for every subscriber

• Analyze email open rates and click-through rates to improve future campaigns

H&M wants to improve the CTR for future email campaigns. What should they improve on?

• Remove CTA from the emails

• Send emails between midnight and 6am

• Improve layout of content to make it more readable

• Send mass emails to past and current customers more frequently

To run successful email marketing campaigns, what type of content should we focus on?

• Promotions and discounts

• Information that is valuable and useful to consumers

• Product announcements

• Special events