mtk2

Which concept suggests that consumers will favor products that are available and highly affordable?

• A) Product Concept

• B) Production Concept

• C) Selling Concept

• D) Marketing Concept

What does the societal marketing concept emphasize?

• A) Short-term consumer wants

• B) Long-term consumer welfare

• C) Maximizing sales

• D) Increasing market share

Which of the following is NOT one of the four Ps of marketing?

• A) Product

• B) Price

• C) Place

• D) Performance

What is the primary focus of the marketing concept?

• A) High production efficiency

• B) Customer needs and satisfaction

• C) Aggressive selling techniques

• D) Product quality

Customer relationship management primarily aims to:

• A) Maximize short-term sales

• B) Build and maintain profitable customer relationships

• C) Reduce marketing costs

• D) Increase product variety

The AIDA model stands for:

• A) Attention, Interest, Desire, Action

• B) Awareness, Information, Decision, Action

• C) Attention, Interest, Decision, Action

• D) Awareness, Interest, Decision, Action

Market segmentation divides a market into distinct groups based on:

• A) Geographic location

• B) Demographics

• C) Psychographics

• D) All of the above

Which of the following is a psychographic segmentation variable?

• A) Age

• B) Income

• C) Lifestyle

• D) Gender

Customer-perceived value is best described as:

• A) The cost of a product

• B) The benefits of a product minus the costs

• C) The objective value of a product

• D) The price paid for a product

What does CRM stand for in marketing?

• A) Customer Retention Management

• B) Customer Relationship Management

• C) Customer Resource Management

• D) Customer Revenue Management