THE PERFECT APOLOGY

Was the U.S. hit by a heavy snowstorm in the winter of 2007?

Did the snowstorm cause hundreds of flights to be canceled?

Were passengers on Jet Blue planes allowed to leave the plane immediately after their flight was canceled?

Did people stay inside the plane on the ground for 11 hours?

Was the CEO's public apology one of the reasons this story is memorable?

Did the CEO express regret for the anxiety, frustration, and inconvenience caused to the passengers?

Did the CEO offer compensation to every passenger?

Did the CEO fail to follow the three rules for a perfect apology?