EVALUATING HEALTH PRODUCTS I

Defined as communication intended to influence perceptions, manipulate cognition and direct behavior

• propaganda

• propaganda technique

• ad hominem

• ad nauseam

An improper appeal to emotion used for the purpose of influencing the opinions of an audience

• ad nauseam

• ad hominem

• propaganda technique

• propaganda

Making a personal attach rather than opponent's ideas or principles

• propaganda

• propaganda technique

• ad hominem

• ad nauseam

Repeating an idea continuously making the audience get used to it

• ad nauseam

• ad hominem

• propaganda technique

• propaganda

Used to influential individuals like celebrities to support ideas

• ad hominem

• appeal to authority

• appeal to fear

• ad nauseam

Act of persuading the audience through their anxieties or concerns

• appeal to fear

• appeal to authority

• bandwagon

• beautiful people

Influencing the audience by making them believe that a thing is right because it is widely accepted

• beautiful people

• bandwagon

• appeal to fear

• appeal to authority

The use of people having pleasing appearance to sell a product

• bandwagon

• beautiful people

• black-and-white fallacy

• euphoria

Presentation of only two alternatives, one which is identified as undesirable

• euphoria

• black-and-white fallacy

• beautiful people

• bandwagon

Generating happiness or high morale by staging a celebration or other motivating event

• bandwagon

• beautiful people

• euphoria

• flag waving