Which component of the marketing mix focuses on the tangible and intangible features of a company's offering?

MKT-Ch1

Quiz
•
Business
•
Professional Development
•
Hard
Someth Yorn
Used 2+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Product
Promotion
Price
Place
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What aspect of the marketing mix involves setting the monetary value of a product or service?
Place
Price
Product
Promotion
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which element of the marketing mix deals with the distribution and availability of a product or service to the target market?
Product
Price
Place
Promotion
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What part of the marketing mix involves activities such as advertising, personal selling, and sales promotions?
Product
Place
Promotion
Price
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is NOT part of the marketing mix?
Price
People
Product
Promotion
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the 'Product' component of the marketing mix primarily focus on?
Setting the right price for the product
Identifying the target market
Selecting appropriate distribution channels
Creating value through product features and benefits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which aspect of the marketing mix involves deciding where and how the product will be available to customers?
Place
Price
Product
Promotion
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