MKT-Ch1

Which component of the marketing mix focuses on the tangible and intangible features of a company's offering?

• Product

• Promotion

• Price

• Place

What aspect of the marketing mix involves setting the monetary value of a product or service?

• Place

• Price

• Product

• Promotion

Which element of the marketing mix deals with the distribution and availability of a product or service to the target market?

• Product

• Price

• Place

• Promotion

What part of the marketing mix involves activities such as advertising, personal selling, and sales promotions?

• Product

• Place

• Promotion

• Price

Which of the following is NOT part of the marketing mix?

• Price

• People

• Product

• Promotion

What does the 'Product' component of the marketing mix primarily focus on?

• Setting the right price for the product

• Identifying the target market

• Selecting appropriate distribution channels

• Creating value through product features and benefits

Which aspect of the marketing mix involves deciding where and how the product will be available to customers?

• Place

• Price

• Product

• Promotion

What is the main objective of the 'Price' element in the marketing mix?

• To capture the value of the product in monetary terms

• To decide where and how the product will be distributed

• To communicate with the target audience

• To determine the features of the product

Which part of the marketing mix involves deciding how to communicate the benefits of the product to the target market?

• Product

• Place

• Price

• Promotion

In the marketing mix, which element focuses on setting the right price to achieve the company's objectives?

• Product

• Place

• Price

• Promotion