Mobile Applications Quiz

Which term best describes the mobile application which allows for photos to be sent via text message?

• Short message service

• Location-based services

• Multimedia message service

• Push notifications

How many characters can be sent in a short message service text message?

• 160

• 250

• 72

• 145

According to the lesson, which of the following terms best describes downloadable or Internet-based computer games which in some way advertise a brand-name product, service or company to consumers in game?

• In-game advertisements

• Mobile Advergaming

• Gaming endorsements

• Mobile game advertising

Which of the following represent the number of 13 to 17-year-olds who own a mobile phone?

• 72 percent

• 97 percent

• 56 percent

• 84 percent

Which of the following can smartphone do, which a computer cannot?

• Access the Internet

• Send e-mails

• Allow for GPS location

• Send text messages

According to the lesson, how much was spent on worldwide mobile advertising in 2015?

• $29.30 billion

• $87.36 million

• $64.25 billion

• $34.32 million

Which of the following is NOT a key factor for businesses successfully getting into mobile marketing?

• Making the website mobile friendly

• Creating an attractive mobile search

• Integrating texts into online marketing

• Always having a mobile application to entertain consumers

When must a user actively consider an offer before signing-up or receiving offers?

• During the opt-in process

• When downloading the application

• During the opt-out process

• When searching for the app

Which step of creating a mobile marketing campaign invites users to share a businesses information?

• Defining the message

• Creating sharing opportunities

• Researching the target market

• Feeding the campaign

How many text messages are opened after being received?

• 15 percent

• 54 percent

• 98 percent

• 73 percent