Advertising Quiz

What does branding involve?

• Reducing production costs

• Creating a unique identity or image for a product, service, or company

• Increasing product prices

• Changing company ownership

What is a Unique Selling Proposition (USP)?

• A general benefit that any product offers

• A distinctive feature or benefit that sets a product apart from competitors

• A common slogan used by multiple brands

• A legal requirement for all advertisements

Why is a Call to Action (CTA) important in an advertisement?

• To provide clear direction to the audience on what action to take next

• To increase the length of the advertisement

• To fill up space in the advertisement

• To make the advertisement more colorful

Which factors are considered when defining a target audience?

• Location and weather

• Demographics, psychographics, and behavior

• Price and availability

• Competitors' strategies

What is the primary goal of advertising?

• To entertain the audience

• To create awareness, interest, and desire among potential customers

• To decrease brand visibility

• To confuse competitors