
CHAPTER 4 5 6
Authored by Hiền Trần
English
University
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the core customer value of a product?
The brand name
The fundamental benefit the consumer seeks
The marketing strategy used
The price of the product
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is considered a convenience product?
Luxury car
Laundry detergent
Custom jewelry
Life insurance
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What does the actual product level include?
A. Core benefits only
B. Packaging and branding cdxsa
C. After-sales service
D. Delivery options
Core benefits only
Packaging and branding cdxsa
After-sales service
Delivery options
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
During which stage of the product life cycle is consumer awareness typically
built?
Introduction
Growth
Maturity
Decline
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the primary focus during the idea screening process in new product
development?
To increase the number of ideas
To find the best location for selling the product
To spot good ideas and drop poor ones as soon as possible
To decide on the marketing strategy
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which product classification is aimed at meeting personal consumption needs?
Industrial products
Consumer products
Augmented products
Core products
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
. What type of product requires heavy advertising and personal selling to generate
consumer interest?
Convenience products
Shopping products
Specialty products
Unsought products
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