CHAPTER 4 5 6

What is the core customer value of a product?

• The brand name

• The fundamental benefit the consumer seeks

• The marketing strategy used

• The price of the product

Which of the following is considered a convenience product?

• Luxury car

• Laundry detergent

• Custom jewelry

• Life insurance

What does the actual product level include?

A. Core benefits only

B. Packaging and branding cdxsa

C. After-sales service

D. Delivery options

• Core benefits only

• Packaging and branding cdxsa

• After-sales service

• Delivery options

During which stage of the product life cycle is consumer awareness typically

built?

• Introduction

• Growth

• Maturity

• Decline

What is the primary focus during the idea screening process in new product

development?

• To increase the number of ideas

• To find the best location for selling the product

• To spot good ideas and drop poor ones as soon as possible

• To decide on the marketing strategy

Which product classification is aimed at meeting personal consumption needs?

• Industrial products

• Consumer products

• Augmented products

• Core products

. What type of product requires heavy advertising and personal selling to generate

consumer interest?

• Convenience products

• Shopping products

• Specialty products

• Unsought products

In the new product development process, what comes after idea generation?

• Test marketing

• Business analysis

• Concept development and testing

• Commercialization

Which of the following is NOT a component of the augmented product?

• Warranty

• Core benefits

• After-sales service

• Product support

What is the key characteristic of the maturity stage of the product life cycle?

• Product sales decline

• Rapid increase in profits

• Slowing sales growth

• High costs due to product introduction