CHAPTER 7 8

What is the primary goal of the promotion mix?

• To reduce marketing costs

• To communicate customer value

• To eliminate competition

• To focus on product development

Which of the following is NOT a tool in the promotion mix?

• Advertising

• Public relations

• Pricing

• Sales promotion

What is the main focus of personal selling?

• To engage customers directly

• To increase social media presence

• To advertise on television

• To use promotional discounts

. Which method of setting a promotion budget involves matching competitors'

spending?

• Affordable method

• Percentage-of-sales method

• Competitive-parity method

• Objective-and-task method

What is a push strategy in marketing?

• Focusing on direct consumer advertising

• Encouraging retailers to promote the product

• Using discounts to attract consumers

• Reducing prices across the board

Which promotional tool is best for building long-term customer relationships?

• Price discounts

• Personal selling

• One-time sales promotion

• Generic advertising

Direct and digital marketing involve:

• Mass media campaigns

• High costs per exposure

• Personalized interactions

• Generalized market targeting

Which of the following is true about public relations (PR)?

• PR is mainly used for immediate sales.

• PR does not help in brand positioning.

• PR can enhance a company’s image.

• PR is the most expensive promotional tool

What does a pull strategy in marketing aim to do?

• Push products onto consumers without engagement

• Increase stock levels at retail outlets

• Create consumer demand to 'pull' products through the channel

• Reduce the cost of goods sold

Which promotional tool often provides the quickest boost in sales?

• Corporate rebranding

• Long-term advertising campaign

• Strategic public relations shift

• Time-limited sales promotion