Pearson Ben and Jerry page 95

According to the reading passage in the Pearson text on page 95 what is true about the ice cream business of Ben Cohen and Jerry Greenfield?

• They were both typical business men who focused primarily on profits.

• They were a bit unconventional because they had no formal business training and had to create investment capital with start ups.

• They were both committed to providing employees with large bonuses and pay checks.

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Were Ben and Jerry involved in social justice and community causes?

• Somewhat ,but first they had to pay back interest on bank loans.

• No, they focused only on profits, strong market shares and product quality.

• Yes, they donated 7.5 percent of their pretax incomes to social causes.

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What was the employee pay policy established by the Ben & Jerry Ice Cream Company company?

• Top managers would earn fifty to seventy - five percent more than production line workers,

• No manager could earn more than fives times of the lowest paid company employee.

• Wages would fluctuate primarily based on inflation measures and employee benefits and wages costs.

Did you like the Ben and Jerry's ice cream that you sampled today? Why or why not? Which flavor(s) did you try?

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How does this brand of ice cream compare with other brands that you have tried? Do you think Ben and Jerry's brand is better or worse than other brands and flavors that you have tried before?