SESSION 2 QUIZ

A Social Media Playbook is...

• A social media content calendar containing all of your post details

• A guide for managing social media presence, ensuring consistency in messaging, and achieving specific business goals

• A draft post containing info on your postings

A Social Media Playbook contains these things EXCEPT for

• Social Persona

• Ecosystem

• Visual & Copy Guidelines

• Detailed Social Calendar

When handling a crisis on social media, it is best to take as long as possible to respond so that you don't accidentally say the wrong thing

• True

• False

A Social Media Content Calendar is a strategic, hyper-detailed plan of upcoming posts for all of your social channels organised by....

• publish date and time

• alphabetical order

• your preference of favourite content

The various structures of a Social Content Calendar are...

• Weekly

• Monthly

• Annual

• All of the above

When drafting your social media post, it should contain these information, EXCEPT for...

• Date/time of post going live

• Link or tags to include if any

• Post performance metrics

• Social media platform where it is published

What should you DO to create engaging short-form videos on Social Media?

• Begin with a compelling hook in the first 3 seconds

• Use captions and subtitles

• Keep videos short and engaging

• All of the above

When writing social media post captions, you should include as many hashtags as you can. The more the merrier!

• TRUE

• FALSE