Are you an ads expert?

What word ____________ (most/use) in advertisements?

What word is most used in advertisements?

• BE

• YOU

• BEST

• BUY

Answer explanation

YOU is the most powerful word in advertising because it's personal

When ______(the first jingles/sing) on US commercial radio?

When were the first jingles sung on US commercial radio?

• in the 1920s

• in the 1800s

• during the First World War

• yesterday

Answer explanation

The American food company General Mills aired the world's first singing commercial HAVE YOU TRIED WHEATIES? on Christmas Eve of 1926. It was wor breakfast cereal.

When ___________ the first online advertisement _______(post)?

When was first online advertisement posted?

• 2001

• 1997

• 1994

• 1991

Answer explanation

On 27 October 1994, the first online ad was posted. It was a banner advertisement on the website of what is today’s tech site Wired.

Which catchy slogan _________ (create) in the nineteenth century by Thomas Barratt, who is known as the father of modern advertising?

Which catchy slogan was created in the nineteenth century by Thomas Barratt, who is known as the father of modern advertising?

• ‘Fly the American way.’

• ‘For a better start in life, start Cola earlier.’

• 'God bless America'

• ‘Good morning. Have you used Pears’ soap?’

Answer explanation

Connect the dots

What _____ (sell) in the first e-commerce transaction?