iMedia R093 Key Terms: 1.2 - Job roles in the media industry

Where you create a vision for your product. (i.e. design)

• Pre-production phase
• Production phase
• Post-production phase

When all the development of the product happens.

• Pre-production phase
• Production phase
• Post-production phase

Where all of the pieces of your product come together. (i.e. editing)

• Pre-production phase
• Production phase
• Post-production phase

Jobs that involve people using their creativity and imagination.

• Creative job roles
• Technical job roles
• Senior job roles

Responsible for creating moving images. Work takes place during the production phase of a project.

• Animator
• Content creator
• Copy writer
• Graphic designer

Their role is to produce the text, images and video content; this work takes place during the production phase of a project.

• Animator
• Content creator
• Copy writer
• Graphic designer

Responsible for writing content with the aim of advertising or promoting a business’s products or engaging an audience. Their work takes place during the production phase of a project.

• Animator
• Content creator
• Copy writer
• Graphic designer

Plans and creates visual images (graphics). Their work takes place during all three production phases; they plan during pre-production, create during production and test or amendmend during post-production.

• Animator
• Content creator
• Copy writer
• Graphic designer

Sometimes known as a graphic artist, creates drawings. This could be for a comic, a book or other graphic material. They mainly work during production and post-production of a media project.

• Illustrator
• Photographer
• Script writer
• Web designer

Responsible for taking the still images required for a media project, as planned for on a visualisation diagram. Their work will take place during the production phase of a media project.

• Illustrator
• Photographer
• Script writer
• Web designer