iMedia R093 Key Terms: 2.1 - Style, content, layout, purpose

Every media product is created for a reason. This will be decided before production starts, as it can have an impact on important decisions that are made during the product’s development.

• Purpose of a media product
• Type of media product

To display information normally in a formal language because it’s important.

• Purpose: to inform
• Purpose: to entertain
• Purpose: to advertise or promote

To provide a narrative/plot/storyline that entices the user to consume the content.

• Purpose: to inform
• Purpose: to entertain
• Purpose: to advertise or promote

To persuade the consumer into committing to a product or service.

• Purpose: to inform
• Purpose: to entertain
• Purpose: to advertise or promote

To persuade consumers to change their behaviour.

• Purpose: to advertise or promote
• Purpose: to influence
• Purpose: to educate

To provide consumers with information that enables them to learn/gather new information

• Purpose: to advertise or promote
• Purpose: to influence
• Purpose: to educate

Where a product is adapted and changed to meet a particular type of purpose.

• Style, content and layout
• Purpose of a media product

It can help to create a particular mood as it can represent certain feelings.

This is a commonly accepted way of doing things. For example, advertisements will share a common set of characteristics.

• Colour
• Conventions of genre
• Positioning of elements

Content will be placed at certain parts of a product because that is where consumers may naturally be drawn to.

• Colour
• Conventions of genre
• Positioning of elements