Public Relations (Marcom Mix)

Which type of media is directly purchased by a company to promote its message?

• • Controlled (Paid) Media

• • Semi-Controlled (Owned) Media

• • Public Media

• • Uncontrolled (Earned) Media

Company websites, blogs, and social media accounts are examples of which type of media?

• • Controlled (Paid) Media

• • Semi-Controlled (Owned) Media

• • Uncontrolled (Earned) Media

• • Shared Media

Which of the following is an example of uncontrolled (earned) media?

• • Television advertisements

• • Company blog posts

• • Customer reviews on third-party websites

• • Sponsored social media posts

Why is uncontrolled (earned) media considered more credible than controlled (paid) media?

• • Because it is cheaper to produce

• • Because it comes from independent sources

• • Because it is easier to measure

• • Because it requires no effort from the company

Which of the following is a primary advantage of controlled (paid) media?

• • High credibility among consumers

• • No cost involved

• • Guaranteed reach to a specific audience

• • User-generated content

Press coverage and media mentions are examples of which type of media?

• • Uncontrolled (Earned) Media

• • Controlled (Paid) Media

• • Semi-Controlled (Owned) Media

• • Hybrid Media

Which media type typically involves user-generated content?

• • Controlled (Paid) Media

• • Semi-Controlled (Owned) Media

• • Uncontrolled (Earned) Media

• • Internal Media

What is a disadvantage of uncontrolled (earned) media for companies?

• • High cost of placement

• • Lack of control over the message

• • Limited reach to audience

• • Requires ongoing investment

Which of the following is a primary function of Public Relations (PR)?

• • Directly generating sales through advertisements

• • Creating promotional coupons for customer incentives

• • Designing product packaging for better visibility

• • Fostering goodwill and managing relationships with various publics

Which of the following PR tools is most commonly used to manage and enhance a company's reputation?

• • Direct mail campaigns

• • Media relations and press releases

• • Pay-per-click advertising

• • Social media ads