BST part 2

16) For items like gold, the best suitable channel of distribution is

• [A].2
• [B].1
• [C]. 0
• [D]. Both [b] and [c]

17) ……….. mix is considered the most important because it brings revenue to the organization.

• [A]. Product
• [B]. Price
• [C]. Place
• [D]. Promotion

18) Under which of the following situations is a company not likely to fix a lower price for its product?

• [A]. When the demand for the product is low.
• [B]. When the competition has introduced a substitute product
• [C]. If the demand for a product is inelastic
• [D]. When the company wants to attain market share leadership

19) Rita sent his brother to the market to buy a pack of Blue lays. Identify the function of packaging being described in the above statement.

• [A]. Product identification
• [B]. Protection of product
• [C]. Promotion of product
• [D]. Both [a] and [c]

20) Promotion mix includes Sales Promotion, Personal Selling, Advertising and _______

• a) Marketing
• b) Sales
• c) Publicity
• d) None of these

21) Which of the followings are not the technique of sales promotion

• A contest
• B discount
• C product combinations
• D press relations

22) Rahul’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which can help him to overcome this problem.

• [A]. Warehousing
• [B]. Physical distribution
• [C]. Standardisation
• [D]. Transportation

23) 1. Marketing utility consists of ____.

• A. Price.
• B. Place, price.
• C. Product, place, price and profit.
• D. Product, Price, place, promotion

24) 2. A place for buying and selling activities is called ____.

• A. Market.
• B. Marketing.
• C. Market research.
• D. Market information.

25) The exchange value of a good service in terms of money is_____.

• A. Price.
• B. Product.
• C. Buying.
• D. Selling